Diagnose First.
Decide What to Fix
Before You Spend More
The Ad Vitals process turns an unclear campaign problem into a structured diagnosis. Review every layer, verify the evidence, score each result Green, Yellow or Red and identify the first campaign layer that deserves attention.
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Do Not Change Everything at Once
When a campaign underperforms, it is easy to change the audience, creative, price, landing page and budget at the same time. That may create activity, but it rarely creates a clear diagnosis.
Ad Vitals helps you review the full campaign path first. You can then isolate the first weak layer, repair it and verify the repair before changing something else.
How to Use the 7-Point Check
Complete the steps in order. The process is designed to replace broad guesses with a documented campaign diagnosis.
Download the Checklist and Scorecard
After checkout, open the Ad Vitals PDF and keep your campaign, landing page, Events Manager and recent advertising materials available for reference.
Prepare these materials
- Your live or draft landing page
- Your current ad concepts
- Your tracking setup or test results
- Your planned campaign budget
Work Through All Seven Campaign Layers
Review the offer, landing page, purchase tracking, creative diversity, ad-to-page message match, compliance and your testing and decision plan.
Do not skip a layer
Do not skip a layer because it appears unrelated. A campaign can have strong creative and still fail because the purchase event is incorrect or the landing page creates uncertainty.
Verify Instead of Assuming
Each check asks you to look for evidence. Confirm what is actually present, tested or documented rather than marking a layer Green because it merely feels correct.
Useful evidence includes
- A completed test purchase
- A mobile page review
- Consistent ad and page messaging
- A written budget and decision rule
Score Every Layer Green, Yellow or Red
Score each campaign layer Green, Yellow or Red. The completed scorecard gives you a simple visual map of what is verified, uncertain or in need of attention.
Decide Whether to Repair, Verify, Pause or Proceed
Start with the first important Red result. If there are no Red results, review the most important Yellow item before launching, relaunching or increasing the campaign budget.
Choose one next action
- Repair a specific campaign layer
- Collect missing evidence
- Pause the launch temporarily
- Proceed with a documented test plan
From an Unclear Problem to a Specific Next Step
A structured diagnosis helps you move from a broad concern to a specific issue that can be verified and addressed.
The campaign is spending, but the cause is unclear
The temptation is to change the creative, audience, page and budget at the same time.
The purchase event was never verified
A real test purchase shows that the event value and currency are incorrect.
Repair and retest tracking first
Do not judge the creative until reliable purchase data is available.
What “About 10 Minutes” Really Means
The initial seven-point review can be completed in about 10 minutes when your campaign materials are available.
Repairing a Red issue, running a test purchase or gathering missing evidence may take longer. The checklist is designed to help you discover where that additional time should be spent.
What Happens Next?
Repair the weakest layer
Address the first Red issue or the most important Yellow item.
Verify the repair
Collect the missing evidence and confirm that the issue has actually been resolved.
Launch with a decision plan
Proceed only when you know the budget cap and the result that will trigger your next decision.
The Complete Toolkit Helps You Repair and Verify the Weak Link
The full eight-resource toolkit combines the 7-Point Check with seven companion guides and workbooks covering creative, landing pages, tracking, compliance, creative diversity, workflow and campaign management.
What Ad Vitals Can and Cannot Tell You
Ad Vitals can help you identify missing evidence, unchecked assumptions and campaign layers that deserve attention. It cannot guarantee sales, approval, profitability or advertising success.
Your results still depend on the offer, product, audience, creative, website, budget, market and execution. The checklist gives you a structured way to review those factors before you spend more.
Check the Campaign Before Making Another Random Change
Review all seven campaign layers, identify the first Yellow or Red result that deserves attention and make your next decision with greater clarity.
See the seven campaign checks →- Complete 7-point campaign diagnostic
- Evidence prompts for every layer
- Green / Yellow / Red scorecard
- Instant digital access