What You’ll Check

Seven Checks
One Clearer Campaign Diagnosis

Review the campaign from offer to decision plan. Each check helps you separate what has been verified from what is still based on assumption.

7 campaign layers
About 10 minutes
Instant PDF access
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A structured pre-launch review

Not Seven Generic Advertising Tips

Each check asks a practical question, identifies the evidence to look for and helps you classify that campaign layer as Green, Yellow or Red.

The completed scorecard gives you a more specific diagnosis than a vague conclusion such as, “My ads are not working.”

The seven campaign vitals

Check the Full Path Before You Spend More

Work through the checks in order. Do not mark a layer Green because it feels correct—mark it Green only when you have the evidence.

01
Offer

Offer Clarity

Can a new visitor immediately understand what you sell, who it is for and why it matters?

Evidence to verify

  • Product and outcome are immediately understandable
  • Price and delivery terms are clearly stated
  • The primary reason to buy is specific
Decision supported Know whether the offer is clear enough to advertise.
02
Landing page

Landing-Page Clarity

Can a mobile visitor quickly see the product, price, delivery information and main call to action?

Evidence to verify

  • The mobile above-the-fold section is clear
  • The page continues the promise made in the ad
  • The purchase path does not create avoidable confusion
Decision supported Identify whether the page is creating friction or uncertainty.
03
Measurement

Purchase Tracking

Is the correct purchase event installed, tested and reporting the correct value and currency?

Evidence to verify

  • A real test purchase has been completed
  • The purchase event fires once at the correct point
  • Value, currency and event details are accurate
Decision supported Avoid evaluating a campaign using unreliable purchase data.
04
Creative

Creative Diversity

Are you testing genuinely different concepts—or simply different versions of the same idea?

Evidence to verify

  • Each concept uses a meaningfully different angle
  • The opening hook changes the reason to pay attention
  • The test can teach you something useful
Decision supported Build creative tests that generate clearer learning.
05
Continuity

Ad-to-Page Message Match

Does the promise in the ad continue clearly and consistently on the landing page?

Evidence to verify

  • The ad and page describe the same offer
  • Price, benefit and conditions remain consistent
  • The visitor can immediately recognise the next step
Decision supported Reduce the disconnect between the click and the page.
06
Risk

Compliance & Account Integrity

Are your claims, destination, disclosures and account setup consistent, credible and policy-conscious?

Evidence to verify

  • Claims are supportable and not misleading
  • The destination page matches the promoted offer
  • Business, payment and account details are consistent
Decision supported Catch avoidable compliance and credibility risks.
07
Control

Testing & Decision Planning

Do you have a written budget cap and rules for when to continue, pause or make a change?

Evidence to verify

  • The test has a defined budget or spend limit
  • You know which result will trigger a decision
  • You will avoid changing several variables at once
Decision supported Make campaign decisions using a plan instead of emotion.
Your diagnosis system

Every Check Ends With Green, Yellow or Red

Green, Yellow and Red separate verified evidence from uncertainty and significant gaps without pretending every issue carries the same risk.

Green

The required evidence is present and the campaign layer has been verified.

Yellow

The area may be plausible, but evidence is incomplete, unclear or untested.

Red

The area is broken, missing or unknown and should be addressed before more budget is committed.

What you will have when finished

A Diagnosis You Can Act On

Seven completed checks

A structured record of what you reviewed and what evidence you found.

A campaign status map

A simple view of what is Green, Yellow or Red.

A clearer first priority

Know which campaign layer deserves attention before another random change.

A documented next decision

Record what to verify, repair, pause or proceed with next.

A practical diagnostic—not a promise

What the 7-Point Check Does and Does Not Do

The checklist helps you identify unchecked assumptions, missing evidence and campaign layers that need attention. It does not guarantee sales, advertising approval, profitability or campaign success.

Your results still depend on the product, offer, market, creative, website, budget and execution. The value of the checklist is that it helps you avoid launching completely blind.

Check your vitals before you spend

Find the First Weak Link Before You Spend More

Complete the seven checks, record the evidence and make your next campaign decision with greater clarity.

Need help addressing a Yellow or Red result? Explore the Complete Toolkit →
One-time payment $7
  • Complete 7-point diagnostic
  • Evidence prompts for every check
  • Green / Yellow / Red scorecard
  • Instant digital access
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